Domestic Abuse Awareness Campaign

The Jersey Safeguarding Partnership Board (JSPB) launched their Domestic Abuse Strategy for 2019-2022 in April this year: The strategy aims over the next three years to keep more Islanders safe through three strands of work focused on prevention, protection and provision. It is estimated that one in four women and one in six men will experience domestic abuse at some point in their lifetime. Similarly, the impact of such abuse upon the lives of the children living in such environments cannot be underestimated. Domestic abuse is a complex and challenging issue which can wreck lives and devastate families.

Jersey statistics:

  • 1,106 domestic incidents in 2018 and 468 recorded domestic crimes
  • 442 domestic incidents where children were present and 381 domestic abuse notification were shared with Education in 2018
  • 14% of all reported crime is currently associated with domestic abuse and 2018 has seen an increase in children being associated with such crime

Campaign Objectives:

1.Raise awareness and understanding of domestic abuse

2.Educate the public so they can recognize different types of abusive behaviors (such as coercive control, psychological and/or emotional abuse, physical abuse, sexual abuse, financial abuse, harassment, stalking, online/digital abuse)

3.Help the public understand the affects of domestic abuse on victims and/or their children/other family members

4.Explore myths surrounding domestic abuse stereotypes – that this can occur regardless of age, race, sexual orientation or demographics

5.Contribute to ‘denormalising’ domestic abuse and its acceptance

6.Facilitate conversations about domestic abuse and gain public support for ending domestic abuse

7.Educate places of work and fellow employees to recognize the signs that a fellow colleague maybe being subjected to domestic abuse

The Strategy:

  • Create an impactful visual campaign which spans all islanders
  • Inform and educate the public about what domestic abuse is
  • Expert videos explaining what domestic abuse is
  • Share real stories (where possible) on film and through imagery
  • Engagement with local media prior to launch to ensure that they understand the key messages and objectives of the campaign to enable maximum exposure (Hate Crime campaign example)
  • Planned phased sequence of communications throughout the campaign
  • Create opportunities for engagement with audiences
  • Align with UK 16 Days of Action against Domestic Violence 2019 (25 November – 10 December) – their focus for this year is aimed at businesses to support them to take action against domestic abuse and violence

For help & support call Police on 612612 or Jersey Domestic Abuse Support on 880505. #StopDAJsy